SUMMARY
Seasoned public relations professional with extensive experience in South Florida. Owner and president of Rayman Communications (a PR consulting firm) since 2001.
Primary focus on real estate, home loan industry, Jewish/Israeli organizations, and association management. Comprehensive track record of developing and raising awareness of organizations through media relations, special events, e-mail and e-newsletter marketing, social media and networking, and advertising.
Significant experience working in partnership with and as sub-contractor for larger local firms.
EXPERIENCE
President , Rayman Communications – South Florida
January 2002 – Present
Providing long-term and day-to-day service to multiple clients. Generating awareness of clients through traditional and emerging media; managing growth and expansion of membership organizations; directing successful and dynamic special events.
Community Advocate, Bellsouth.net – South Florida
1999 – 2001
Managing online community relations program in South Florida. Responsible for raising awareness of free service to non-profit organizations and community groups, and training those groups on the use of the web site platform.
Account Executive, The Pantin Partnership – Miami, Florida
1993 – 1998
Long-term and day-to-day client management for major regional public relations firm. Key responsibility was the marketing and development of Ford Motor Company’s “Salute to Education” program; the largest private scholarship initiative in Florida. Directed the program’s launch, expansion from Miami-Dade into Broward County, partnerships with local media outlets, and annual scholarship awards banquets. Other clients included McDonald’s, Barnett Bank, and Florida’s Teen Anti-Tobacco Campaign.
EDUCATION
Florida State University, Tallahassee, Florida
Bachelor of Science in Communication, 1993
New World School of the Arts, Miami, Florida
Theater, 1990
(Magnet high school for the performing arts; college credits earned through partnership with Miami-Dade College.)
PROFESSIONAL ORGANIZATIONS & COMMUNITY SERVICE
Ford “Salute to Education” Scholarship Committee (Member since 2003)
Boynton Beach Chamber of Commerce (Member since 2009)
Broward Networking Group (Member, 2004-2008)
Jewish Federation of Broward County – Community Relations Council (Member, 2004-2007)